(This is the last in a series, Understanding Women & Money. Start with Part One here) The onslaught of pink for everything from power tools to business boot camps is a sign that brands want to connect with women. But is it meaningless or transformative? The answer to this varies and women business owners are…
Part Three of Four (Read Part One or Two) Many people assume financial literacy is limited to understanding numbers and smart cash flow… but if emotions impact how we spend money, some experts feel recognizing them is also an important part of our financial skills mindset. Without that level of understanding, personal habits can bleed into…
Exploring Women & Money: Part Two of Four (Read Part One Here) April is Financial Literacy Month, and there’s no better time to take a close look at the psychology of money and how it impacts women in business. What is financial literacy? It’s understanding how to earn, manage and grow income (or revenue) by making…
Exploring Women & Money: Part One of Four Money is never just a tangible piece of paper, or the financial value it represents. For most of us, it’s directly connected to security or anxiety, freedom or dependency, dominance or submission, and even love. It’s a symbol we relate to in a visceral, complex way that…
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